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Home » Archives » February 2006 » The Commodity Fetish


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02/27/2006: "The Commodity Fetish"

"A commodity appears, at first sight, a very trivial thing, and easily understood. Its analysis shows that it is, in reality, a very queer thing, abounding in metaphysical subtleties and theological niceties. So far as it is a value in use, there is nothing mysterious about it, whether we consider it from the point of view that by its properties it is capable of satisfying human wants, or from the point that those properties are the product of human labour. It is as clear as noon-day, that man, by his industry, changes the forms of the materials furnished by Nature, in such a way as to make them useful to him. The form of wood, for instance, is altered, by making a table out of it. Yet, for all that, the table continues to be that common, every-day thing, wood. But, so soon as it steps forth as a commodity, it is changed into something transcendent. It not only stands with its feet on the ground, but, in relation to all other commodities, it stands on its head, and evolves out of its wooden brain grotesque ideas, far more wonderful than if it were to begin dancing of its own free will."

Replies: 2 comments


on Monday, February 27th, Christie said:

That really puts things into perspective.


on Tuesday, February 28th, Jason. said:

When I was at Syracuse, a professor brilliantly paired that passage with an example from reality (the real world, the life-world, whatever):

An ordinary t-shirt, which he bought at location A, was made of cotton from B, weaved in C, and shipped via boat between the two. The workers in A, B, and C were from D, E, F... The oil used to transport the raw material and the finished product was from G and H. The company that owned the ship registered in I is based in J. And so on, until the t-shirt was completely deconstructed as fetishized commodity and reconstructed as the fully explicated sum of its parts.

Everyone's jaw dropped, eyes grew wide, and in the 15 mintues or so the example took to work through, a lesson was explained that everyone still remembers, years later.

Cheers.

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